PBS KIDS and Whole Foods Market Unveil Holiday Toy Line

Last Updated by Laura Dimock on

New Aurora® plush toys encourage kids to learn about endangered species and PlanToys® help build motor skills

Arlington, VA, November 1, 2016 – PBS KIDS and Whole Foods Market’s (NASDAQ: WFM) multi-year partnership continues this holiday season with the launch of new Aurora® plush animals and PlanToys® wooden toys. Beginning today, the toy collections will be available at Whole Foods Market stores nationwide and online at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.

“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn through play, helping us achieve our shared goal of supporting children’s development,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “With new toys that tap into kids’ innate curiosity and excitement about animals, we hope that children will learn about endangered species and their role in the environment, sparking their love of discovery and exploration.”

This year, the Aurora plush toy collection features 16 animals, including eight endangered species, such as the Maui Dolphin, Orangutan Baby and Snow Leopard. Each plush animal includes a fun fact designed to inspire children to learn about the importance of protecting wildlife.

“We are so happy to continue our partnership with PBS KIDS and to support both their mission and Whole Kids Foundation’s mission,” said Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re proud to work with a like-minded brand and to feature beautiful toys that are made ethically and sustainably.”

The PBS KIDS holiday toy collection also includes a line of sustainably manufactured wooden PlanToys®, such as a Field-to-Farmstand set and a unique Safari Animals Croquet set. PlanToys are made with natural rubber wood, organic pigment and certified formaldehyde-free E-zero glue, offering a sustainable toy option for gift givers. All 33 PBS KIDS plush and wooden toys are available for under $30.

About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs. Kidscreen- and Webby Award-winning pbskids.orgprovides engaging interactive content, including digital games and streaming video. PBS KIDS also offers mobile apps to help support young children’s learning. The PBS KIDS Video app is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

About Whole Foods Market®
Founded in 1978 in Austin, Texas, Whole Foods Market is the leading natural and organic foods supermarket, the first national “Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store™. In fiscal year 2015, the Company had sales of approximately $15 billion and currently has 455 stores in the United States, Canada, and the United Kingdom. Whole Foods Market employs approximately 87,000 team members and has been ranked for 19 consecutive years as one of the “100 Best Companies to Work For” in America by Fortune magazine. For more information, please visit www.wholefoods.com.

Contacts
Maria Vera, PBS; 703.739.3225; mvera@pbs.org
Allison Salzberg, PBS; 617.585.5793; asalzberg@360pr.com
Emily Wright, Whole Foods Market; 512.542.3725; Emily.wright@wholefoods.com

subscribe to education email updates food blog link image learning blog link living blog link news and information blog link science and technology blog link sports blog link image

Fun activities and projects for kids, educational resources for parents and teachers, and links to SDPB and PBS learning media!

Visit SDPB's Education Site!

Related content from SDPB Radio

Searching For Answers To Poverty Through Education

In The Moment ... June 18, 2018 Show 360 Hour 2 Western Dakota Tech is hosting a poverty simulation on June 21st...

Proposed Changes to High School Graduation Requirements Up for Public Comment

Proposed changes to South Dakota’s high school graduation requirements are now open for public comment. The total...

Dyslexia Expert Helps Teachers See Class Through Their Students' Eyes

Dyslexia is one of the most common learning disability, but teachers may not always be able to recognize it in their...

Dyslexia Becomes Personal For Sioux Falls Christian Schools Teachers

Dyslexia is the most common known learning disorder, but specialized resources for both students and teachers is...

DSU Sees Nearly 300% Increase in Women Majoring in Cyber Sciences

Computer science has tended to be a male-dominated field, but Dakota State University is seeing a shift in the...