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Early Success For The Denny Sanford PREMIER Center In Sioux Falls

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Denny Sanford Premier Center
Denny Sanford PREMIER Center

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The Denny Sanford PREMIER Center in Sioux Falls is off to a great start through its first six months with a $1.1 million net operating income. More than $962,000 in direct sales tax has also been paid to this point, meaning it has had an economic benefit in the community of Sioux Falls too.

Tracy Turbak is the Finance Director for the City of Sioux Falls. He said the city is more than thrilled with the results thus far.

“Our first projections nearly four years ago that this new venue would operate in the black were met with great skepticism by many,” said Turbak. “This financial report gives the skeptics more than a million reasons to become believers.”

In the first six months, more than 400,000 people have attended some kind of event at the building (as of April 2). Some experts estimated the building to host 500,000 in its first year; a number that now looks will be even higher.

The Denny Sanford PREMIER Center has hosted a total of 94 events from October 3 to April 2 (the dates which the six month report is based on). Included in the 94 events are eight pop/rock concerts, five country concerts and 32 basketball games. 11 of the 94 events were labeled as sellouts.

Teams like the Sioux Falls Stampede (USHL) hockey team and the Sioux Falls Storm (IFL) indoor football team also call the Denny Sanford PREMIER Center home. The Stampede are currently in the USHL playoffs and the Sioux Falls Storm are nearing the mid-point of their regular season.

Experts predict the Sioux Falls events center to continue its success in the next six months and future years ahead.