Faith, SD Fair and Rodeo

Posted by Brian Gevik on

The small town of Faith, South Dakota has been home to a rodeo and stock show since 1910. Six minutes of film shot in 1927 capture a day at the event.

Part one shows a carnival taking place on main street. The camera is taken aloft on a Ferris wheel and, seen from above, the town looks almost like a western movie set.

Faith, SD Fair and Rodeo - 1927, Part One The heyday of a long-time South Dakota town festival.


Part two of the film shows rodeo cowboys riding or trying to ride saddle-broncs. Most of those competing in the 1927 rodeo lived in South Dakota. 

Faith, SD Fair and Rodeo - 1927, Part Two Film shows cowboys participating in a 1927 rodeo.


Cowgirl and trick-rider Mattie Goff was a featured attraction in the at the rodeo. Goff performed in rodeos throughout South Dakota and the West until she married and settled down to ranch life in Meade County. She was inducted into the National Cowboy Hall of Fame, the South Dakota Hall of Fame, and the National Cowgirl Hall of Fame.

Trick Rider Mattie Goff at the 1927 Faith, SD Rodeo Mattie Goff, cowgirl and trick rider at the 1927 Faith, SD Rodeo.


Mattie Goff-Newcombe passed away in 2005 at the age of 98. Her life is remembered in articles in the Rapid City Journal and in Deadwood Magazine. Learn more about Mattie Goff and the history in rodeo in South Dakota at theCasey Tibbs South Dakota Rodeo Center in Fort Pierre.

For Teachers: Activity idea is available at SDPB's Digital Learning Library

These are still images of some of the cowboys featured in Part Two of the 1927 movie.


tuffy combes imageTuffy Combes, Fort Pierre

Chet Tegland ImageChet Tegland, Fort Pierre

Milton Moe imageMilton Moe, Faith

Dan Ferguson imageDan Ferguson, Wessington