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75 Years Of The Smokey Bear Campaign

Chynna Lockett

In The Moment ... June 5, 2019 Show 589 Hour 1

In August of 1944, the creation of Smokey Bear was authorized by the Forest Service. The Smokey Bear Wildfire Prevention Campaign is the longest-running public service advertising campaign in U.S. history, educating many about their role in preventing wildfires.

Jay Esperance, South Dakota's Wildland Fire Director, joins In The Moment. 

Lori Walsh is the host and senior producer of "In the Moment."