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75 Years Of The Smokey Bear Campaign

Chynna Lockett

In The Moment ... June 5, 2019 Show 589 Hour 1

In August of 1944, the creation of Smokey Bear was authorized by the Forest Service. The Smokey Bear Wildfire Prevention Campaign is the longest-running public service advertising campaign in U.S. history, educating many about their role in preventing wildfires.

Jay Esperance, South Dakota's Wildland Fire Director, joins In The Moment. 

Lori Walsh is a special correspondent with SDPB and host of the "In the Moment" podcast.