75 Years Of The Smokey Bear Campaign

SDPB | By Lori Walsh

Published June 5, 2019 at 12:17 PM CDT

In The Moment ... June 5, 2019 Show 589 Hour 1

In August of 1944, the creation of Smokey Bear was authorized by the Forest Service. The Smokey Bear Wildfire Prevention Campaign is the longest-running public service advertising campaign in U.S. history, educating many about their role in preventing wildfires.

Jay Esperance, South Dakota's Wildland Fire Director, joins In The Moment.

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75 Years Of The Smokey Bear Campaign

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