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Hillary Clinton, Bernie Sanders Tout Small Donors; Here's The Math

TAMARA KEITH, BYLINE: When it comes to the Democrats, there are only two candidates who have raised more than $10 million, and both Hillary Clinton and Bernie Sanders are talking about their small donations. That's because those little checks and credit card payments of $5 here, $50 there, serve as a proxy for grassroots support and energy.

(SOUNDBITE OF ARCHIVED RECORDING)

BERNIE SANDERS: Get a quick picture with you.

KEITH: On a recent Sunday in Iowa, I watched as Sanders, the Vermont senator, shook hands and took pictures with supporters. And then this happened.

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UNIDENTIFIED WOMAN: And here's a check for your pocket.

SANDERS: Oh, thank you very much - but you didn't have to.

KEITH: That's right - she slipped a folded personal check into Sanders's pocket as they posed for photo. I don't know how much it was for, but it's safe to assume it wasn't much. Seventy-six percent of his donations came from people giving $200 or less. Sanders raised just over $15 million total, putting him ahead of all but one Republican candidate. But when it comes to campaign cash, there's only one Hillary Clinton. She raised more than $47 million in the first months of her campaign, in large part thanks to a relentless fundraising schedule. Take June 29 - she attended three big-dollar fundraisers, including one at the home of New Jersey rocker Jon Bon Jovi.

(SOUNDBITE OF SONG, "BAD MEDICINE")

BON JOVI: (Singing) Her love is like bad medicine. Bad medicine's what I need.

KEITH: Clinton raised three quarters of a million dollars that day, but her campaign is trying to play up the sheer number of small donations that came in too, including merchandise purchases

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ROBBY MOOK: Hats, buttons, magnets, cups - all proceeds support the important work of this campaign.

KEITH: That was campaign manager Robby Mook hawking merch at Clinton's campaign kickoff rally last month. Each hat and beer koozie counts as a campaign contribution. Though, when you add it all up, less than 20 percent of Clinton's campaign cash came in the form of small donations. Tamara Keith, NPR News, Washington. Transcript provided by NPR, Copyright NPR.

Tamara Keith has been a White House correspondent for NPR since 2014 and co-hosts the NPR Politics Podcast, the top political news podcast in America. Keith has chronicled the Trump administration from day one, putting this unorthodox presidency in context for NPR listeners, from early morning tweets to executive orders and investigations. She covered the final two years of the Obama presidency, and during the 2016 presidential campaign she was assigned to cover Hillary Clinton. In 2018, Keith was elected to serve on the board of the White House Correspondents' Association.