Travel | Leisure | Hospitality | Tourism

The 2025 Sturgis Motorcycle Rally drew the largest crowd in a decade, according to new data released by the state.

Overall traffic through the first few days of the Sturgis Motorcycle Rally is up from recent years.

Despite consistent visitation in recent years and record-breaking visitor spending, critical South Dakota tourist attractions remain subject to broader concerns as the peak tourist season begins. The most common challenge is finding adequate workforce.

Despite concerns over a tight economy, analysts are expecting South Dakotans to travel more over Memorial Day weekend.

The state of the economy has some tourism officials concerned about the upcoming peak of vacation season. With Memorial Day weekend right around the corner, industry leaders are trying to stay optimistic.

This video, from the SDPB archives, was made by the South Dakota Travel Division of the Department of Highways and features many popular tourist spots in the state.

The first leg of a new hiking and biking trail along Highway 14 will materialize just east of De Smet this summer from the edge of town to the Big Slough immortalized in the "Little House on the Prairie" series by Laura Ingalls Wilder. Organizers hope it eventually grows into a statewide byway.

While the short-term rental industry represents a business opportunity for local property owners, others worry vacation rentals contribute to the region’s housing shortage.

The City of Rapid City is seeking feedback from the public regarding regulating vacation home rentals in the community.

New data from the state Department of Tourism shows South Dakota welcomed 14.9 million visitors last year, up 1.4 percent from the previous year.